We are pleased to present this webinar in conjunction with Tourism Geelong and The Bellarine.
IP assets can be the most valuable property a business may own, but are the least known or exploited. Whether you’re building brand recognition, developing innovative products, or establishing market leadership, understanding how to identify, protect and leverage your IP is essential to unlocking its full commercial potential.
This interactive seminar will equip you with the essential knowledge to identify and structure the IP within your business. We will also examine recent key decisions from the Federal Court and High Court of Australia that may affect your rights. Topics covered include:
Trade marks—protecting and leveraging your brand
Copyright and moral rights—safeguarding your creative works
Patents and designs
Misleading and deceptive conduct in IP disputes
Recent case law developments and their practical implications for your business